Hi, I’m Parvez—an influencer marketer with 15 years of experience, lifestyle enthusiast, and endlessly curious hobbyist. My journey began in 2008 with the Montreal State of Mind blog, where I shared my passions with a local community and incredible city that we got to call home. Blogging and social media back then was the Wild West which led to a career in influencer marketing, where I got to work at do some incredible partnerships with some incredible brands (you can see my “professional site” for the highights)

Fashion has always been at my core. From when I was 16 working in retail to running and buying for a boutique to overseeing the men’s wholesale business in for Diesel across Canada as an Account Supervisor, I like to think I can spot a thing or two, on what’s fresh and what has value (that doesn’t mean cheap per se).

Beyond fashion, my passion extends to watches, sparked by a milestone birthday and an obsession with the craftsmanship of brands like Rolex. I’m also a lifelong music lover, shaped by hip-hop, 80’s pop and new wave, 90’s rave and electronic culture, classic house, and the rock, disco, and funk records my parents played when I was growing up. These days, I curate playlists for fun, and I’m all about discovering restaurants, trying viral food trends, and sharing hidden gems.

Through pppparvez, I bring my love for curation and connecting with others to life. Whether it’s consulting on music playlists for restaurants, sharing style insights, or collaborating with brands on influencer-driven campaigns, I’m all about creating thoughtful, curated experiences that resonate.

If you’re a brand, boutique, or restaurant looking for consulting, music curation, or someone who is looking for insights on buying that perfect watch, let’s connect. I’d love to work together and bring your vision to life.

For now, dive in and enjoy what’s in my mind—full of fresh ideas, personal stories, and curated recommendations across fashion, watches, music, and lifestyle.